Visionaries
Our Ethos
MasonMade is built on drive, discernment, and dexterity.
Our leadership team is made up of seasoned professionals with deep expertise across facilities management, construction, operations, and financial strategy. Led by co-founders Joe Scaretta and Moses Carrasco, who have successfully built and exited multiple national facility maintenance companies, our team combines entrepreneurial acumen, strong process, and pragmatic execution.
Desiree Russo brings her personal brand of disruption and leadership excellence, while Robert Baird lends strength with two decades of experience in private equity, investment advisory, and technology services. Together, our approach to infrastructure development, management, and financial optimization breaks the mold for what a holding company, traditional private equity, or venture capital can be.Our Leadership
Joe Scaretta
Co-CEO & Founder
With more than 20 years of experience in facilities management and construction, Joe Scaretta has founded two national facility maintenance companies and successfully exited both organizations , including his tenure as co-CEO and founder of CS Hudson, a leading facilities maintenance firm. Scaretta has built a stellar reputation as a dynamic entrepreneur and leader by operating in industry gaps, challenging the status quo by developing innovative niche services and fostering customer-centric, get-it-done team cultures.
Moses Carrasco
Co-CEO & Founder
Moses Carrasco's contemplative, pragmatic approach underpins multiple successful ventures in facilities management, including nationally renowned CS Hudson, where he was co-CEO and founder. His depth of knowledge is enhanced by 20+ years of experience in the construction industry, where he began as a master craftsman capturing real field knowledge and experience. Carrasco is widely respected for his field expertise, cost-effective methodologies, financial acumen, and flawless execution.
Desiree Russo
Partner, SVP Portfolio Ops
With nearly 20 years experience in construction and facilities management, Desiree's background includes all aspects of managing operations. She works closely with clients and teams to ensure that we meet — and exceed — the industry's highest standards. Desiree's career trajectory reflects her drive to disrupt norms as a female leader in a typically male-dominated industry. Her innovative leadership style also sets her apart, with equal focus on humility, active listening, and growth — both for individuals and teams.
Rob Baird
Partner, CFO
Robert is a seasoned financial executive with more than two decades of leadership experience spanning private equity, hedge funds, investment advisory, and technology services. A proven strategist, Robert specializes in optimizing financial structures, driving operational efficiencies, and executing growth initiatives to maximize enterprise value. His expertise in M&A, financial analysis, and capital structuring has enabled businesses to scale sustainably and enhance profitability. With a track record of financial stewardship and strategic execution, Robert is an invaluable asset for scalable growth, operational excellence, and strategic financial leadership.